About Me
I'm passionate about uncovering insights that make technology simpler, smarter, and more human.
With a background in psychology and behavioral science, I approach every project with a deep curiosity about human behavior and a commitment to making technology more user-centered, inclusive, and strategic.
Recently, I obtained CPACC certification from the International Association of Accessibility Professionals, and I am excited to continue my journey in the industry. I’m a full-time web analyst and enjoy bringing my expertise to small businesses and non-profit organizations.
My Toolkit
I believe in the power of research to illuminate opportunities, not just problems. I combine data-driven insights with empathy-driven design thinking to help teams create experiences that meet user needs, align with business goals, and drive measurable impact.
Methodologies
Qualitative Interviews
Contextual Inquiry
Surveys
A/B Testing
Heatmap Studies
Web Analytics
Usability Testing
Multivariate Testing
Strategy
Content Strategy
Governance Advising
Accessibility Consulting
Information Architecture
Tools + Languages
UserZoom
UserInterviews
Microsoft Clarity
CrazyEgg
ScreamingFrog
Excel
Qualtrics
SiteImprove
Google Analytics
Off the Clock
When I’m not deep into research or strategy, you’ll usually find me watching anime — especially a series like Nana, My Hero Academia, and One Piece.
I love the lessons woven into every story, the emotional journeys of the characters, and the incredible art that brings their worlds to life.
One of my favorite quotes is from Katsuki Bakugou: “The only thing that matters is that I make it to the top.” It’s a reminder to stay determined, no matter the challenges.
Much like great UX, anime storytelling always keeps human emotions, needs, and growth at the center. That focus on understanding the human experience is something I carry with me into every project I undertake.